The building of the Beyerskloof brand is a story of vision and passion for the wine
The visionaries in this case are Beyers Truter ('Mr Pinotage') and Simon Halliday of Raisin Social who jointly own Beyerskloof
Beyers Truter, known as the ‘King of Pinotage’ for his pioneering work with the grape, bought a small and perfectly situated farm in 1988 and named it Beyerskloof. He saw the potential in developing Pinotage in the premium wine sector, and Simon Halliday shared his vision by taking a joint stake in the project
Raisin Social work closely with Beyers on every element of the marketing mix. The quality of the wine is always Beyers' first passion and his obsession with developing styles and improving quality never ceases. Beyers has been showered with awards, too numerous to name them all, including South African Winemaker of the Year at the 2003 International Wine and Spirit Competition.
The brand has proved enormously successful since its launch and is still growing strongly. It enjoys massive distribution thanks to Raisin Social's excellent links within both the on and off trade, and sales are strong and continue to build in every sector. Raisin Social manages successful PR campaigns and the wines are regularly featured in the national press and wine specialist magazines. The brand has also benefited from press advertising and exposure at sporting events and consumer tastings
To find out more about the Beyerskloof Estate and the wines click here