Beyerskloof has hit the press with a sassy new UK advertising campaign for the trailblazing Beyerskloof Pinotage brand.

Appearing in an impressive selection of broadsheets and magazines that target the wine drinking middle classes is the cheekly self confident challenge: 'Is this the World's Greatest Pinotage?'. Readers are invited to have their say on the Beyerskloof.com website.

The media campaign is targeted towards the more affluent market secor, indentified as the core Beyerskloof market and represents a £150,000 ratecard investment in the key pre Christmas period at the end of October and begining of November 2007.

Beyerskloof Pinotage is now the worlds biggest selling pinotage, with growing sales in the UK, South Africa, Europe and USA.