Raisin Social offers a complete suite of services, our principle purpose being to make the processes of sourcing wine, dressing it for the shelf or wine-list and then moving it across land or sea to the point of sale as easy and efficient as possible. We can meet changing times confidently, with our comprehensive array of skills and knowledge and our flexible and adaptable mode of working.
We have abundant experience of shipping wine products over land and upon the oceans. We actively liaise with the leading freight agents and are in day-to-day touch with the supply-chain departments of our leading retailers. We act as the coordinating point, with oversight over the whole transit from winery to destination, and the capacity to troubleshoot or intercede as required.
Our role as supermarket own-label wine suppliers, and our position as representatives of major volume brands, require that we maintain full competence in technical areas. We are able to augment our producers’ local quality assurance systems with our own sampling and testing procedures and to implement the necessary technical controls in the case of bulk shipments for UK/European filling. Our team includes fully qualified staff with laboratory experience
Raisin Social believes that wine producers must own or have a significant stake in the Brands under which their wines are sold, particularly against a background of varying commodity prices and turbulent patterns of supply and demand. Awareness and protection of “brand value”, based on quality and price, protects wine producers against short-term expediencies that can devalue their brands.
All brands represented by Raisin Social are owned by producers and managed and protected in the UK under tight distribution agreements. The proven strength of these agreements and the obligations they enforce ensure that it is in the interests of both parties to seek to make the brands as valuable as possible. As exclusive distributors in specific territories, Raisin Social therefore generously co-invests with brand owners in brand development and in marketing.
We prefer to take a pro-active approach to the duties of representing wineries and supplying products to wine sellers. It is our role to spot gaps in the market and advise our producers how best to target their products to fill them. We suggest changes to existing products to enhance their competitiveness, and we engage in coherent, structured brand-building. Equally, we can aid wine sellers by actively seeking wines that correspond to specific needs that they identify.
Today’s dynamic wine market demands the ability rapidly to respond to trends and fashion. We have an excellent track-record of helping our partners to maintain the contemporary look of their ranges, and of innovating when required. New product formats are likely to become important, but tradition must also be honoured; we and our design partners are able to answer these challenges.
It can be difficult to understand the UK wine market, especially from a distance. The Press do not always know or publish a full or balanced picture. We buy independent data (e.g. Nielsen statistics), subscribe to retailer EPOS information and listen to our contacts throughout the industry. We share our analyses and insights freely with all our partners, to the benefit of all.